10-BUSINESS PLAN CONTINUES

image BPlan 1 2b image My late night workspace!

B Plan Template Deftnotes © 2013

I have given you the Executive Summary ahead of time to familiarize yourself with the research involved in the completion of you business plan.  Your first two pages should look exactly as the ones above.  The 1st page is your cover, and the 2nd page is your table of contents.  The first order of business is located in your table of contents listed as #1 which is the executive summary, in which you should have already completed.  This is about you, for you, so if that means working through the night to accomplish your goals then lets do it.  I will display the next step in the table of contents, then we will go through them together.  Remember! We are riding in the same car, so together we proceed to the next level.

After the cover page type “Table of Contents” at the top, center of your second page, then the roman numeral I. followed by Executive Summary as described below.

I   Executive Summary

    1.  Business Owner(s) & Product/Service
2.  Mission Statement
3.  Company Structure
4.  Target Market (s)
5.  Current Opportunities
6.  Projection of Business Future
7.  Financial Summary

(Since we have completed the Executive Summary, continue to the next level which is the Market Analysis).  It should look exactly like the one below, but containing your company information the way you did for the Executive Summary.

II   Market Analysis

1.  Industry, Yesterday, Today, and Tomorrow
2.  Competitive Analysis (Appendix B)
3.  Demographic and Target Market
4.  Entry Barriers

B Plan Template Deftnotes © 2013

(If you run into problems, please leave me a comment, and I will speak to you about how to proceed, and perhaps another participant may offer advice as well).  We will continue with the Table of Contents in a few days.  Don’t forget to leave a comment at the bottom of each post.

Deborah Thompson-Memanera ® 7/2015

 

9-IN THE MEANTIME AND IN BETWEEN TIME

While we are working on our Executive Summary as described in post 7; I want to take a little time to talk about who I am, and  the “Resourceful or Last Resort” saga.  I say saga because If you start reading my post from the beginning; it reads like a book.  Like many people,  I have hobbies, and a talent that some people feel  are worth far more than that of their own hobbies and talents.  They are people with beautiful, angelic singing voices, yet they do not seek to be singers; there is no record deal in the works, or any upcoming shows to speak of.  Then there are the aficionado’s who wear many hats, but have not prevailed over any specific skill or talent.  And there are the food maven’s who always have a recipe for you, or will tell you how you could have prepared a dish, one whose palates are keenly sensitized to the point of describing a complete dish wearing blind-folds, yet they do not have a restaurant, a food truck, a catering company, or even a hotdog stand.  These are the people who feel that my talents and hobbies warrant recognition, and at best…a business.

It’s irony at its finest, because while I’m waiting for someone to produce something worthy of praise. they are expecting me to actually do it.  I am a “baby-boomer” with no time to waste.  I raised two children alone, then spent the rest of my life alone, and unequivocally, not by choice. There are people who have ask…”why haven’t you ever married?  The fact is.  No one ever ask!  So during my time alone, and while awaiting those 4 magic words (WILL YOU MARRY ME); I was drawing, reading, writing, painting, sculpting, designing, sewing, and taking courses in anything that I felt I had a need to know.  This blog “Resources or Last Resort” leans more toward the truth about what you can accomplish with what you have by being resourceful, or what signs will appear on the wall that stops you “dead-in-your-tracks”.   Will you be able to read the signs to get you over the wall?  Or will you simply turn around, and go back?

I have walked up to that wall many times, and I turned around more times than I can count.  Every wall will have a different sign for a specific individual.  Mine was always about finances.  I was never able to get the funds that would serve as a rope to pull me over the wall.  This time, I will climb that wall.   And it is my mission to pull someone over the wall with me.  However, If I find that I am alone when I get over that oh so high wall, I will not climb backwards for you, so I invite you to join me now.   I am extending my hand for the climb, and soliciting your support as well so that we can reach the top together.  If I am unable to reach the top, I would gladly look up and give you a boost. 

This was simply a little chat before we go into the “Market Analyst” of our business plan.  Please don’t forget to leave a comment in the comment section at the end of each post.

Deborah Thompson – Memanera ® 2015

1-HOME

I want to talk about, as well as demonstrate what to do when you are at your wits-end?  Cannot find employment, have no money or automobile, but you do have a roof over your head and a talent.  Well!  I am going to embark upon a journey to get those answers, and you are invited.  I am going to show you some ways to make things happen, in spite of it all.  If this is your last resort, then you will unequivocally have to be resourceful.  Tap into your innate since of creativity and create yourself a product, or have you a hobby that has lend itself to boxes on a shelf or the back floor of your closet; then you are sitting on a goldmine.  Do you have too much of anything, or not enough of something that you really like?  “Turn it into a dollar”.  The fact is…I am that person, so mark your calendars as I will begin my journey, and take you along with me to see what we can do to turn a negative into a positive with a little creativity.

8-ITS TIME

Well!  It’s been three days since my last post.  I needed to stop and enjoy other post, by other people.  It has become apparent to me that there are not a lot of people out there who are interested in putting their talents or hobbies to work for them.  The ones who would, or could, have  probably already done so and do not need my assistance, however; that will not deter me, or take me “off-the-beat-and path”.  I have a goal that has to be met, and promises that I intend to keep.  It is time to begin our business plan to accompany the cover sheet as described in blog post #6.

First of all, I am not going to tell you that a business plan is not cumbersome, because it is.  My plan is to take you through it very slowly, but steady  omitting nothing, but with breaks in between.  Each break will allow for the time needed to research the information for the current topic.  Following our cover page is the table of contents, and number I is the Executive Summary, and this is exactly how it should look.
The numbered information under the words executive summary is to be replaced with your personal information about your company.  This is to be used as a template only.  I have familiarized you with at least five of the executive summaries below in previous post so that you would be somewhat familiar with the language, thus less intimidating, therefore; less stressful.  Find the best time for you!  Even if that means working in the middle of the night.

Middle of the night


Table of Contents

I.  Executive Summary

         1.  Business Owner(s) & Product Service
2.  Mission Statement
3.  Company Structure
4.  Target Market (s)
5.  Current Opportunities
6.  Projection of Business Future
7.  Financial Summary

I did say “slow and steady” so we will stop here and collect the necessary information for the executive summary.  1st, Number 1 is asking who the owner(s), are and what are their products or services.  2nd is the mission statement that I gave you a “heads-up” on, in post 6 (perhaps you have written one already).  3rd We also spoke of company structure, such as Proprietorship, Corporation, LLC, etc.. 4th is the target market that we spoke about as well.  (Who or what demographic will be most likely to buy your product or service.  5th Do you see any current opportunities in the market?  6th If you made 35,000 this year, what do you expect to make the following year, and the year after that if business has been successful, and you have been making a profit?  7th List financial proof of the previous, and we’ll proceed in a couple of days.  Please leave a comment, critique, or suggestion at the bottom of each post.  Thank you for coming.  Have a creative, productive and prosperous day.

Deborah Thompson-Memanera ® 7/2015

7-THE BUSINESS PLAN: I THINK I CAN

Well!  I gave you and I, what I think was ample time to think about what we really wanted to do, and now it’s time to get funded.  Writing a business plan is not a 1-2-3 step process.  It is a long tedious process that is going to be thought provoking, take a lot of concentration, and strategic planning through to completion; Even a few late-night sessions when everything has calmed to a peaceful resolve, and you can think… might be in order, whatever it takes!

2 AM

 

We have already done our research and found out who our “target-market” is, but have you thought about your mission statement?  A mission statement is very important because, for a lot of consumer’s it will determine whether or not they will want to patron you business again.  It basically tells the consumer how you feel about them, and what you plan on doing about that sentiment to keep them as a customer.  It should describe how well you plan to maintain quality, and customer satisfaction, and it will be one of the first requirements of the business plan, in the Executive Summary.

Your business plan should begin with a cover page that displays the company name followed by the words “BUSINESS PLAN”.  Then you will add the address of your business (not your post office box number), phone numbers, and email, and the URL of your website, if you have one.  Then you will add your name and date.  All of the information that you entered onto the cover-page should be centered. 

We are going to stop here, as I don’t want to place to much on you in one sitting.  We have a lot to do, and we are going to make good use of our time.  Too much at one time can cause your writing of your business plan to become mundane, and you wouldn’t want to present a lackluster plan that may reduce the likelihood of your plan being considered or the capital that you are seeking.

Please use the comment section at the end of each post.  I welcome comments, critiques, and suggestions, or If you have gained anything, or simply have been inspired by my post  Please let me know.

Deborah Thompson-Memanera ® 7/15/2015

5-PRACTICE WHAT YOU PREACH

I thought I would take time out before getting into loans, and the business plan to display a few more of my works, to keep the inspiration flowing and by letting you know that you are under the auspices of someone who practices what she preach.  In my 3rd post entitled ‘Find Your Niche”, I hinted that in order to get your creative juices flowing, and be resourceful about it; you could take pillows from your bed, stare at them for about 10-15 minutes while you were in a creative mindset, and then do something with them.  That is exactly what I did.  Below is a description of how I completed the suggested project, using old pillow cases, and the stuffing from unused pillows.  The pillows on the left and right of the photo is embellished with ribbon, and a personal prayer that I once wrote.  The pillow in the middle is adorned with two of my grandchildren.

The pillows on the left and right of the photo are both portions of 1 pillowcase.  I then printed my prayer onto transfer paper, and…Voila!  The ribbon was put in place as I sewed the individual pillows cases together.  I took one of my most favorite pictures today, and strategically place the photo onto the pillow using transfer paper, and an iron.   I hope that you are still inspired, and plan to follow my post through to the end; or shall we say…

”The Grand Opening”.

 

The Pillows

Prepare for my next post, as it is all about financing your project.  In most cases, this is where most people get stopped “dead-in-their-tracks”.  This is where we need to assimilate all the knowledge that we have obtained so far and become as business savvy as possible to get to where you want to go.
See you in a few days.  Have an inspirational, productive, prosperous day today.  Don’t forget to comment below.

Deborah Thompson-Memanera ® 2015

6-BREVIARY

It’s time to see where we’ve been, so we’ll know where we’re going.  We have already assumed that you have a product or service to sell.  Let’s assume that we are going into the retail or gift industry.  They are not the same according to the state code, but they are similar in content.  Now you will have to give your company a name, and register that name at the local county office in your state, assumed name division.  You will also need to obtain an EIN (Employee Identification Number) from the IRS.  Both of these items can be obtained online at http://www.irs.gov for the name registration. That is where you will select the business structure that we spoke about in my first post regarding Sole Proprietorship, Corporation, LLC, etc..and http://www.simplefilings.gov-tax.com for the EIN (Employee Identification Number) online application.

If you are working out of your home, you may not want the general public with your home address, in which case a post office box number is in order;  however, you will not be able to use your post office box number when filing for a DBA.  Also!  It is important to get a dedicated phone line for your business, as it is not a good idea to use your personal phone line as a business phone.

Also!  You will need a database to keep track of your products.  You can create one with Microsoft Access or even enter them onto a spreadsheet, but I don’t recommend that, as there are business, finance software programs that will be far more effective at managing your business, such as Quick Books.  This finance management program will organize and keep track of your products, your customers, your profit an losses, it will do an amortizations’, and even generate reports, and help you with projections for the next few years; something that you will need for your business plan.

I said that you can start a business with little to nothing, and that is what we have done so far.  1st you have created a product from nothing, 2nd you have found your niche, 3rd you have perfected the product, 4th you have created a surplus, and 5th you have paid less than $100.00 in license fees to start your business. 

You can begin “branding” yourself at any time.  Put your name out there-business cards, t-shirts, social media, customized items etc., and we’ll discuss the next step in my next post  , and don’t forget to leave a comment, concern, or critique in the comment section at the bottom of this post.  Thank you, Have a creative, and productive day today.

4-FIND YOUR NICHE!

 

It’s time to look at how far we’ve come.  I’ve given you encouragement, and instructions, and I have even given away a couple of great ideas that you can use for yourself.  During my “Meantime, and In Between Time” post, I have been manufacturing-if you will, or creating products to sell on my up-coming ecommerce site.  So far I have bookmarks, children’s books, clocks, calendars, greeting cards, a children’s coloring book, a poetry book, and post cards, etc..   I will of course have to include purchased items as well to fill the void.  All of the products that I have created are simple to make, and would be easy to mass produce given the right environment, and with the capital needed to produce them. 

I am not sure if you have found your niche yet, but there is still time.  Remember!  There is no last resort, and time is of the essence.  Snatch those pillow cases off your bed; stare at them for about 10-15 minutes while in you creative mindset.  Put a design on them, paint them, or simply stuff them if you’d  like, but you  must do something!  Keep going!  Since I may be a lot further along, I will continue, by talking about starting the business and writing a business plan.  If you have a multitude of items to sell, a business plan is inevitable.  You have indeed started your business with little to nothing, but now we must get down to business, in which capital will be needed to continue the process.  In order to receive the funds needed to maintain a surplus; a business plan is unequivocally in order, and we are going to talk about how to write a successful business plan.  Business plans are sometimes requested when requesting funds to start a business-depending on the lender.  This capital will allow you to build a surplus for at least the first 100 or more customers, build your website, and to market your “brand”. 

Right now I am working alone, but in due-time I will have to solicit help.  I welcome any questions, concerns, as well as critique and yes….Help.  Continue to follow my post as our journey continues.  Please use the comment section located at the bottom of each post.  Thank you!

Deborah Thompson-Memanera ® 2015

3-MAKING THE WASTED TIME COUNT

In the Meantime and In between time

If you are a creative, or artistic person, then more than likely you have things in your home that were attempts at something creative, something awesome, and possibly something profitable.   Something that you started and never finished, but kept it anyway.  The fact that you kept the object could very well mean that you are an aficionado, and have the potential to complete the project, no matter how long you have procrastinated.  The fact is; it was wasted time, but only because you never completed it. Please leave me a message in the comment section letting me know if there is anything that I can assist you with, to complete an old project.  “Let’s make the wasted time count”

This post is a follow up to “Resourceful or Last Resort”.  It is yet one more example of being resourceful that I would like to share with you, as well as allow you the time to read, and consider the previous post regarding Protecting yourself and your business because we are going to explore starting a business a lot further in the upcoming post, but until then, I hope that the projects below will continue encouraging and inspiring you to be resourceful.  Here are a few more of my projects from the past.

One day I was driving along a road where a yard sale was taking place when I saw a box.  A raw-wood, round box.  I love that box from the moment I saw it.  My granddaughter had a birthday coming up and I wanted to make something that I felt she would be able to keep forever.  I call it “The Green Box”.  That box was for Brittany who is grown up and have a daughter of her own now.  Her name is Kimora, and when Kimora was six years old she ask me to make her a dress.  I am very meticulous about each project and my expectations for the results, and I had no idea how to use patterns, and I didn’t have a sewing machine at the time.  Do you think that stopped me?  Of course not.  I made her that dress anyway;  Every stitch, every flower, and every button was strategically placed onto that dress “by hand”.  The dress is displayed below.  

The Green Box

 Kims Dress

All of this was simply to say “never give up” because that unfinished project is just waiting for you to get your yourselves together, and come from that rut you’ve gotten yourself into.  “I will take your hand and help pull you up, and you can take a hold of mine, and together we will rise to the top”.  I hope you will continue to visit me here at Memanera’s as my post will continue to be filled with ideas, suggestion, as well as instruction on how to be resourceful so that together we can be successful.  You can look forward to continuous post containing new suggestions and ideas to starting a business. Please leave any comments, concerns, or critiques in the comment section located at the end of each post.

Deborah Thompson-Memanera ® 2015